Redline Trading Solution hopes to make a splash with its latest product, the InRush NBBO, which builds on its InRush ticker plant to calculate and deliver national best bid and offer prices to clients.

Ticker plants aim to deliver a stream of market data delivered from a range of market centers with the lowest possible latency drag. Many hedge funds will no longer consider relying on public data feeds for their trading applications. Redline is happy to take the low-latency ticker plant concept one step farther by also calculating NBBO prices.

The required National Best Bid or Offer (NBBO) pricing information is typically provided by securities information processors, or SIPs, that combine the information from each market center and make it available for dissemination to financial institutions. Redline says its advantage over SIP-sourced feeds is their low latency, about 5 microseconds, which the product achieves via direct connections to the major exchanges and hardware-accelerated software embedded directly into single-server trading applications.

The low latency gives customers a leg up over traditional services that often feature out of date information arriving at the trading application. This would seem to be a logical extension for ticker plant vendors, and one would expect that others will soon join the battle. Redline was certainly successful in generating buzz around the product ahead of the SIMFA annual technology conference.

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