Bank of America shifts PR firm

Tools

Bank of America has decided to consolidate much of its massive PR business with Burson-Marsteller, part of the WPP empire, according to Ad Age. "The move comes almost a year after the company conducted a holding company review and shifted its ad business to WPP from Omnicom. At the time, PR was not part of the review." The biggest loser would appear to be Omnicom's Emanate, which had previously owned the account across significant business lines, such as wealth management and the consumer bank. Article