Data loss prevention technologies have earned a certain amount of buzz as of late. We've noted over on FierceComplianceIT that the pioneering start-ups--the likes of Reconnex, Orchestria, Vontu, Provilla and Tablus--have been swallowed up by McAfee, CA, Symantec, Trend Micro and RSA.

The services are certainly evolving, "moving beyond the first generation products, which was focused on gateways and desktops. The functionality is now being linked into applications that govern digital rights management, identity and access management." The Goldman Sachs rogue programmer case certainly plays to the trend. The bank, via routine monitoring, discovered that an employee machine was used at least four times to send some 32 megabytes of data to an external website. The bank then recovered alleged thief's bash history to uncover his specific actions.

Vendors are already making hay with the incident. PGP Corporation and Fidelis Security Systems certainly think their next-generation approach, combining data loss prevention with enterprise encryption, could have prevented the breach. It launched it's product a few days after the scandal made headlines--good timing in a sense. We'll see how the market responds. The Goldman Sachs incident may well focus more attention on all data loss prevention technologies. 

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- here's the release

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