Goldman Sachs launches 1Click access service

The battle for supremacy in the algorithmic trading services (algorithmic trading news) market is intense. But Goldman Sachs (Goldman Sachs news) seems to be trying a surprising novel tack in its bid to win customers: Ease of use.

It has announced the launch of a 1CLICK algorithmic access service, a bid to make it easier to use its offerings. Its release noted that "clients continue to seek increasingly sophisticated strategies and intelligent liquidity-seeking behavior. However, traders are also demanding simpler workflows with intuitive and consistent order entry. 1CLICK is our response to this." The iClick offer launches orders into the marketplace after the user simply selects a preferred trading strategy, ranging from "ultra passive" to "super aggressive," Finextra notes.

At some trading shops, complexity has risen along with the number of trading strategies at their disposal. Many struggle with multiple platforms. So this would appear to be something that can be marketed. We'll see if others follow suite.

For more:
- here's the release
- here's the Finextra article

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