Morgan Stanley in green building push

Not so long ago, Morgan Stanley released to the public "A Little Green e-Book," which was basically a pamphlet that extolled the virtues of the green movement. It offered "50 tips on how to make your life greener and help tackle climate change."

Some activists took the bank to task, suggesting hypocrisy when the bank was one of the several financing the TXU deal. It really shows how charged the issue is. But many banks are embracing the green movement in important ways. Morgan Stanley has taken a small stake in a green VC fund, for example.

The most visible and heavily publicized ways concern bank buildings and data centers. Citigroup, PNC, HSBC and others have made big splashes for their green building plans. The latest on Morgan Stanley is that it has just become a customer of EnerNoc, which offers a suite of green building management tools. EnerNoc's technology aims for better management of energy consumption. Morgan Stanley apparently will use the software for its own building in Manhattan.

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