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Social media can work against banks

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While social media has helped banks--especially in the area of customer service--you do have to wonder if, on balance, the effect has been negative. The fact is that the Internet and social media really fanned the flames of opposition. Critics of banks have become rather savvy in their efforts to use social to draw attention. A good example has cropped up in the form of some critical videos made by someone who suffered a tough modification. The main form of distribution seems to be social media. Article