Unembossed cards a trend about to take off?

There are certainly some advantages to unembossed credit and debit cards. These cards feature smooth printed account numbers and other information. Traditional cards use the bumpy, raised lettering; these cards must be produced offsite and then sent to the customers via a fairly complex supply chain process that can take up 10 days. Unembossed cards can be printed at the bank facility quickly, allowing the customer to walk out with a working card.

In September, Visa announced it would begin supporting the new card concept. We've seen a few more banks embrace the idea as of late. Franklin Bank & Trust, of Kentucky, last week became the latest to announce it had adopted new technology via its partnership with Dynamic Card Solutions, of Englewood, Colo. The big question is: When will the large, nationwide banks will embrace unembossed cards?

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