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Why U.S. consumers snub mobile banking
It's no secret that mobile banking has taken off faster in other parts of the world. The question for U.S. banks is whether the glass is half full or half empty. A recent KPMG survey found that only 9 percent of U.S. consumers have tried mobile banking, while 76 percent "consistently use" online banking services, notes Reuters. The survey says up to 95 percent have yet to use their phones to purchase an item on a retailer's website. Nearly 20 percent are "somewhat likely" to a use a phone for mobile banking in the next year. Only 7 percent, however, are willing to pay a nominal fee to do so.
Overall, the results suggest either a tremendous opportunity or an indication that the United States just isn't going to be a mobile banking Mecca. Most banks feel that a sea change is coming. There was a day when online commerce suffered the same sort of stigmas. The smart banks will continue to invest and educate--and of course, secure their systems.
For more:
- here's the Reuters article
Related Articles:
Bank of America reaches one million active mobile banking customers
Tower Group Analyst report "US Mobile Banking Forecast 2007 - 2012"
Mobile financial services--eliminating the barriers
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